A/B Testing
Comparing two versions to see which performs better.
A/B testing (split testing) means testing two different versions simultaneously to see which produces better results. You can test headlines, images, CTA buttons, prices, or any elements. This eliminates guessing and bases decisions on data.
Example
You test two headlines on a landing page: A) 'Lose 20 Pounds in 8 Weeks' vs B) 'Achieve Your Dream Body in 8 Weeks'. Version A converts 15% better.
Discover your growth potential
Free 2-minute assessment for coaches
Start the test