Email Marketing
Marketing through messages sent to an email list.
Email marketing means using email to build customer relationships and sell. For coaches, this can include weekly tips, offers, and automated sequences. Your email list is 'owned media' - you're not at the mercy of algorithms like on social media.
Example
A coach sends a weekly 'Tip of the Week' email to 2000 subscribers. 30% open, 5% click, and 1% buy.
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