Engagement
Active interaction of your audience with your content.
Engagement measures how much your followers or leads interact with your content. This includes likes, comments, shares, saves, and DM messages. High engagement indicates that your content resonates with your target audience and builds trust.
Example
A post gets 500 views, 50 likes, and 10 comments. Engagement rate is (50+10)/500 = 12% - really good!
Discover your growth potential
Free 2-minute assessment for coaches
Start the test