Landing Page
A single page designed to convert visitors into leads or customers.
A landing page is a standalone web page whose only job is to get visitors to take a desired action: download a guide, book a call, or buy. Unlike a regular website, a landing page has no navigation or distractions - just one clear CTA.
Example
A Facebook ad leads to a landing page with a headline, benefits, testimonial, and a 'Book Free Consultation' button.
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