Micro-Product (Tripwire)
A low-cost digital product that serves as a gateway to higher-priced services.
A micro-product is typically a $7-97 digital product like an e-book, mini-course, or template pack. Its purpose is to lower the barrier to buy, build trust, and identify buying customers. A customer who buys a micro-product is 10x more likely to purchase a premium service.
Example
A nutrition coach sells a $29 'Weekly Meal Plan' package, then offers full coaching to buyers.
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