Social Proof
Evidence from other people that validates your offer.
Social proof is based on the psychological phenomenon where people follow the choices made by others. For coaches, this means client stories, reviews, testimonials, before/after photos, and numbers (e.g., '500+ coached clients'). Social proof can increase conversion by up to 270%.
Example
A sales page shows a video testimonial: 'I lost 15 kg in 3 months with Mike's coaching' - this is powerful social proof.
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