Target Audience
The specific group of people your product or service is designed for.
Target audience is a precisely defined group of people your marketing and services are aimed at. The more precisely you define your audience (age, gender, problems, goals, platforms), the more effectively you can communicate and sell to them. 'Selling to everyone' practically means 'selling to no one'.
Example
Target audience: Female entrepreneurs aged 30-45 who want to lose 20+ pounds but don't have time to work out 5x/week.
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